Digital Marketing


Duration: 3 Months

Website Planning and Creation

  • Types of websites: Static, Dynamic.
  • Essentials of a website
  • Planing a website
  • Professional appearance
  • Creating Website on Freecart

Mobile Web Marketing

  • Fundamental of mobile marketing
  • Creating mobile website
  • Advertising on mobile website & app
  • Content marketing on mobile
  • Mobile strategy

Online Advertising

  • What is online advertising?
  • Types of online advertising
  • Display advertising
  • Contextual advertising
  • Tracking & measuring ROI of online advertising

Affiliate Marketing

  • What is affiliate marketing?
  • Affiliate marketing scenario in India.
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • Tips to be a successful affiliate marketer


  • What is Adsense?
  • How to get approved for adsense?
  • Using your adsense account interface & Placing Ads

Lead Generation

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Landing Page vs website
  • Mobile website vs desktop website

Google Analytics

  • What is Google analytics?
  • Why analytics is so important?
  • Setting up your website with analytics
  • Fundamentals of Google analytics
  • Monitoring bounce rate

E-Commerce Marketing

  • What is eCommerce?
  • Creating eCommerce website
  • E commerce scenario in India
  • How to do SEO of and eCommerce website
  • Why you need an eCommerce marketing strategy

PPC Advertising with Google

  • What is display network & why it is important?
  • How to increase quality score
  • How to increase Click Through Rate (CTR)
  • Difference between search & display campaign

Digital Marketing Overview

  • What is digital marketing?
  • Importance & benefits of digital marketing
  • What does digital marketing consists of?
  • How digital marketing works?

Search Engine Organization (SEO)

  • Introduction to SERP
  • What is SEO?
  • What are search engines?
  • How search engines work?
  • Different types of traffic.

E-Mail Marketing

  • What is email marketing?
  • Challenges in email marketing
  • Legitimate / opt-in email marketing
  • Using List Serve to do email marketing
  • Best practices of email marketing

Social Media Marketing

  • What is Social Media?
  • Understanding the existing Social media channels
  • How social media marketing is different from other
  • Forms of Internet marketing?
  • Marketing on social networking websites


  • Learn how to create Blogs
  • Learn the tricks for being a successful blogger
  • Learn how to make money from your blog site and posts
  • Blogging and bloggers

Digital Marketing Strategy

  • What is Digital Marketing strategy?
  • How to create a successful Digital Marketing strategy?
  • Difference between Digital Marketing and Offline Marketing